Friday, July 9, 2021

W13 Reflection: Ranking, Link Building & Google Analytics

I was excited by the idea of evergreen content over blogging. I am not naturally interested in blogging, and this seems like a better middle ground for me. I have a few ideas for content to develop, the limiting factor being available time and execution. I hope to focus my efforts primarily towards lasting useful content. As a supplement, I could incorporate a blog to review or explain industry tools. There can be a steep learning curve to the large brand businesses, and I think I can offer value by simplifying their tools in a more approachable way.

Guest blogging is appealing too but also feels awkward to pursue. I do not know when I would be ready for that or if I will even be an interesting addition to someone’s blog. I intend to become a credentialed genealogist. Having those initials after my name with help me with credibility among other professionals, but it will be a couple years before I complete the credentialing process.

Google Analytics is an interesting tool. I look forward to being able to implement changes from the data it collects. Currently, it feels more like a novelty and can be difficult to identify improvements. I do think that longer tracking history will lead to better data and make those improvements opportunities a little more obvious.

I am looking forward to building my business presence overtime as I complete my family history research degree and pursue genealogy credentials.

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